Double Press day!!!

by Kari Nyack

Last week I had the pleasure of being invited to view the new Joolz pram collection soon to be launching in Mothercare by the end of this year.

Usually I do not tend to write about baby products and focus on more the fashion side of things as it relates closer to my services, but I was intrigued by this brand and their eco friendly ethos.

Joolz is a fairly new company, Creative Director Emile Kuenen, came up with the idea in 2005 whilst cruising the canals of Amsterdam with his friends. The Joolz Day was the first concept created. Today the Joolz Day is available in more than 20 countries worldwide.

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Joolz strongly believe the world needs to move towards a healthy and sustainable way of living. Within their positive design philosophy, they look for innovative solutions that contribute to this transition. They believe it all starts with creating high quality products that are long-lasting and durable, ensuring that you will only ever have to buy one pushchair. The packaging has also been carefully taken into consideration with a positive approach to re-usable, sustainable ideas to contribute to the reduction of carbon footprints. Every box from the available range can be recycled into practical and quirky products – a lampshade, a bird house, a picture frame or even a chair. Passing down a positive environmental influence to the next generation!

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The Joolz Day is designed with the consideration of human ergonomic factors, aiding parents in maintaining a correct posture and giving maximum support to the child.

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The Joolz Day Earth collection is inspired by nature, with colours such as Parrot blue, Turtle green, Elephant grey and Monkey maroon. Each Joolz Day Earth has a stylish brown leatherette handlebar and safety bar, black wheels and a silver chassis.

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A clever, sustainable birdhouse with a view from the Boundary Rooftop in Shoreditch (which I may also add, provide an amazing breakfast! ; )

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After my well needed Cappuccino caffeine fix, I head onward to Soho House to view the SS14 collections represented by Fuse Communications. I just had to take a quick snapshot of the xmas decorations in Oxford Street on this lovely sunny day – a rare occurence!

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With so much to see, I have narrowed down a few snapshots of each brand.

Mischka Aoki is one of my favourite childrenswear brands, with their unique show stopper pieces. Like no other brand I have ever seen, it is no surprise their collection has launched in Selfridges and Harrods for the AW13 season.

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Another one of my favourite childrenswear brands is Pale Cloud. Pictured below is the ultra limited edition Swarovski dress. The 100% pale pink chiffon dress features 29 Swarovski Elements crystals and is available in very limited numbers, 10 pieces in each size to be exact! The dress will be available at Harvey Nichols Knightsbridge for the SS14 season.

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Love this metallic PU biker jacket by Angels Face

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Beautiful metallic ballerinas by Step2wo

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Mini A Ture provides summery blue and yellow hues in plaids, polka dots and striped light weight fabrics and knits.

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New to Fuse Communications is all-natural, ethically produced toy brand Maya Organic. They are made using  traditional Indian handicraft techniques in a town called Channapatna in India. The products are coated with a natural and non-toxic resin called ‘lac’, which gives a high shine finish and acts as a protective coating making it both durable and safe.

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Another new brand due to launch this November is Oyu Moyu – a story filled new approach to luxury childrenswear. Oyu Moyu clothing is grouped into ‘stories’ rather seasonal collections. Every piece comes with an accompanying illustrated story from the world of Oyu Moyu, which has derived from the relationship between designer Oyuna Tserendorj and her 3 year old son. Oyu is an inquisitive little girl from a nomadic tribe, and her trusted companion Moyu is her Mongolian goat. The collection is made from one of the world’s most highly regarded luxury cashmere brands.

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I love this funky graphic tee from Little Fashion Gallery’s own collection

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New to Aden + Anais, are these animal comforters called Musy Mates, my fav is the elephant.

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To finish off in time for the festive Halloween season, I have to add these little spider shoes by Inch-blue.

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