Alex and Alexa SS13 Press Event

by Kari Nyack

Last week I had the pleasure of attending Alex and Alexa’s first ever press day. The event took place at The Music Room in the very prestigious Mayfair. Upon arriving I was greeted by some very lovely ladies, who escorted me through some double doors. Hit by this huge space of brilliant white, cleverly set up to reflect their online website in a three dimensional form, was a house divided into individual rooms to present each trend edit.

 

We begin with ‘The Wedding Boutique’, a gorgeous collection of formal wear from designers such as Suzanne Erman, I Pinco Pallino, Baby Graziella and Junior Gaultier.

Metallic Pleated Dress by Hucklebones and Silk Swirl Dress by Paul Smith Junior

Sequin Dress by Roberto Cavalli, and lets not forget the boys, a Striped Shorts Suit by Junior Gaultier

 

Onto ‘English Country Garden’, a collection of chic fashion and playful pieces consisting of retro designs by Stella McCartney, vintage bolds by Marni and wind-proof outerwear by Barbour.

Retro shorts by Stella McCartney and short Camel Mac by Supertrash Girls

Sandals by Stella McCartney, Marni and Pom Dapi

Funky florals and bold prints by Jottum, Junior Gaultier, Kenzo, Marni, Roberto Cavalli, John Galliano and Stella McCartney.

Presenting their Equestrian range from their Sports Boutique

Just a sample of the outdoor activities available at AlexandAlexa.com. The teepee is a must have!!!

 

Onto the next room…..Electric Avenue. A mixture of yellow fluoro, neon orange and acid pink, the idea is to be seen and heard with loud, bold acid bright colour blocks and eye-popping prints.

Cool neon shoes and accessories including Pom D’Api sandals, Rayban sunglasses, Lomography Camera’s, Parrot sandals by Stella McCartney, Fendi headbands and satchels by Pepe Jeans and Supertrash Girls.

 

The last trend edit ‘Summer in the City’, is catered to kids who live a metropolitan lifestyle with a stylish ‘urban’ edit of fashion and play.

‘Summer in the City’ for boys, displays lots of denim, graphic tees and colourful high tops.

Long shorts by Levi’s

Playful T-shirt with removable pieces by Stella McCartney

 

My favourites from ‘Summer in the City’ for girls include this nautical Junior Gaultier playsuit, fab denim shirt with tail by Scotch R’ Belle, Marni cape and these moccasin style fringed shoes by Ash.

 

With Champagne and Canapes on flow, the room was filled with an eagerly awaiting audience, excited for Alex Theophanous to announce the “big reveal”………

(pictured Alexa Till, Alex Theophanous, Camilla Batmanghelidjh and 2 fab little models)

…..GLOBAL KIDS FASHION WEEK!!!!!!!

Alex and Alexa will be working in conjunction with London based charity Kids Company, the event will take place from 18th-20th March 2013! You can read more about it at www.theirlittleworld.com.

Very exciting stuff! I know I will be first in line to grab a ticket!